In our digital world, Corporate Video is a vital advertising tool for organisations to interact with their target audience. Okay the term “corporate video” is so dated, but it is basically defined as videos that are meant to be circulated internally, like training videos, educational videos, sale videos, even milestone videos, recruitment videos, or corporate retreats! Honestly, some corporate videos can also serve as branding videos to market the company, but that’s another topic for another day.
A traditional Corporate Video consists of interviews with important members of staff or the managing team of your company or the organization, in addition to showcasing what you do, exactly how you do it and what makes you unique and special to your competitors.
Corporate Video has come a long way since. They do not need to be long, dull, unexciting videos that folks switch off from after the first five seconds. You can have a ton of fun with corporate videos! They could be creative, hilarious, have a great story behind them, and even something totally off-the-wall! The opportunities are infinite. Hint hint, click on any of the links above.
You can use your Corporate Video on your site to introduce your company to prospective clients or customers, at seminars or occasions where you are exhibiting; videos are a fantastic way to catch the attention of people. We are all visual creatures right?
Some more examples of corporate videos:
Internal communication videos
Corporate social responsibility videos
Making your corporate video In-House:
Among the main differences is that if you work 'in-house' you will certainly understand your company in and out, be dedicated to that business and give its customers and products the focus they need. You often tend to work across a broad variety of projects but just within one sector so your expertise will end up being very specialized.
In this situation, you may also have the ability to manage budgets, make decisions and create strategies.
Much about it is personality and you'll discover that a big portion of your decision will rest on this. Some folks are more satisfied with agency work than in-house service from the start. If you like several challenges and handling numerous projects outside your scope, in addition to a quick and more flexible speed of life, then agency work is more for you.
While by no means a universal truth, working 'in-house' typically has much shorter hours, has a tendency to be more organized and has a much larger support network. In-house your role is a critical part of the company structure - and for that reason, you'll be more exposed to how your role sits in the organizational structure and hierarchy.
Hiring an agency for your corporate video.
An agency utilises or partners with several individuals who are expert in different channels and techniques. This jointly provides the agency a considerably greater level of experience than any entrepreneur or single media representative.
Think about the remarkable amount of thought and feelings, analysis and time that goes into the video making procedure. If you appoint an employee to this job, that person will require to interrupt their regular work and study the many aspects of storyboarding, video production and much more. Not only is your team not getting their standard job performed, but what they will create may not even be professional enough. Don't drop your standards in hopes of saving a couple of dollars today, please. Video agencies invest the majority of their waking hours to successful collaborations and the creation of content. Choose a suitable agency who can work within your budget to assist you to make a considerable splash. It will save you money and time, and your credibility is relying on it.
So, there are a lot of benefits and disadvantageous to either doing a corporate video in-house, or outsourcing it to a reliable content partner. Weigh your objectives to the outcomes and results that you want, and you’ll be fine. Just don’t be outdated.